FADA October 2026 Two-Wheeler Sales Report: Honda Leads with 6.37 Lakh Units

The Federation of Automobile Dealers Associations (FADA) has released its October 2026 two-wheeler retail sales report, highlighting a mixed performance in the Indian market. A total of 23,21,419 two-wheelers were sold in October 2026, compared to 32,39,949 units in October 2025. This represents a 28.35% year-on-year decline.

However, the market showed a strong recovery compared to the previous month. Two-wheeler retail sales increased from 17,90,188 units in September 2026 to 23,21,419 units in October 2026, registering a 29.67% month-on-month growth. Honda Motorcycle & Scooter India maintained its leading position, followed by Hero MotoCorp and TVS Motor Company. Meanwhile, several electric two-wheeler manufacturers recorded positive annual growth.

Category Performance

OEM-Wise Two-Wheeler Sales in October 2026

The brand wise data shows that most major two-wheeler companies recorded lower sales compared to October last year. However, some EV manufacturers continued to report positive growth.

Honda Motorcycle & Scooter India

Honda retained the top position in October 2026 with 6,37,630 units, compared to 8,50,875 units in October 2025. The company recorded a 25.06% YoY decline, while its market share increased from 26.26% to 27.47%. 
Honda is more focused on building a more authentic market value by maintaining quality and giving constant updates to the existing models. Recently, the brand also introduced the Honda CB350C Black Edition, which has the same specs but a darker appearance.

Hero MotoCorp

Hero MotoCorp secured the second position with 5,98,433 units, against 10,06,796 units in October 2025. This represents a 40.56% YoY decline. Its market share also dropped from 31.07% to 25.78%. However, with the launch of the new Hero Xtreme 160R 4V and Xtreme 250R, the brand might be aiming to clock big numbers in the coming months.

TVS Motor Company

TVS Motor Company recorded 4,58,303 units in October 2026, compared to 5,72,347 units last year. The company registered a 19.93% YoY decline, while its market share increased from 17.67% to 19.74%. 

Bajaj Auto

Bajaj Auto sold 2,09,634 units in October 2026, down from 3,35,229 units in October 2025. This resulted in a 37.47% YoY decline, with its market share falling from 10.35% to 9.03%.

Royal Enfield

Royal Enfield recorded 1,23,982 units during October 2026, compared to 1,54,563 units last year. This represents a 19.79% YoY decline. However, its market share increased from 4.77% to 5.34%.

Suzuki Motorcycle India

Suzuki sold 1,20,931 units in October 2026, compared to 1,42,132 units in October 2025. The company recorded a 14.92% YoY decline, while its market share increased from 4.39% to 5.21%.

India Yamaha Motor

Yamaha recorded 79,001 units in October 2026, compared to 94,769 units last year. This represents a 16.64% YoY decline, while its market share increased from 2.93% to 3.40%.

Ather Energy

Ather Energy continued its positive sales performance, recording 31,833 units in October 2026 against 30,246 units in October 2025. The company registered a 5.25% YoY growth, with its market share increasing from 0.93% to 1.37%.

Ola Electric

Ola Electric recorded 12,098 units in October 2026, compared to 16,439 units last year. This represents a 26.41% YoY decline. Its market share remained almost unchanged, increasing slightly from 0.51% to 0.52%.

Greaves Electric Mobility

Greaves Electric Mobility sold 10,839 units in October 2026, compared to 7,743 units in October 2025. The company registered a 39.98% YoY growth, while its market share increased from 0.24% to 0.47%.

River Mobility

River Mobility recorded one of the highest growth rates among the listed manufacturers. It sold 6,817 units in October 2026, compared to 1,823 units last year. This represents a 273.94% YoY growth, with market share increasing from 0.06% to 0.29%. With only Indie as a major model, the brand continues to achieve growth every month.

Classic Legends

Classic Legends recorded 5,943 units in October 2026, compared to 7,500 units in October 2025. This resulted in a 20.76% YoY decline, although its market share increased slightly from 0.23% to 0.26%.

BGauss Auto

BGauss Auto sold 5,556 units in October 2026, compared to 3,077 units last year. The company registered an 80.57% YoY growth, while its market share increased from 0.09% to 0.24%.

Piaggio Vehicles

Piaggio Vehicles recorded 4,021 units in October 2026, compared to 3,916 units in October 2025. This represents a 2.68% YoY growth, with its market share increasing from 0.12% to 0.17%.

Others Including EV

The Others Including EV category recorded 16,398 units in October 2026, compared to 12,494 units last year. This represents a 31.25% YoY growth, while its market share increased from 0.39% to 0.71%.

Key Takeaways From October 2026 Two-Wheeler Sales

The October 2026 FADA report highlights a decline in overall two-wheeler retail sales compared to the previous year. However, the market recorded healthy month-on-month growth of 29.67%. Honda continued to lead the market, while TVS, Royal Enfield, Suzuki and Yamaha improved their market shares despite lower annual sales.

On the electric mobility front, River Mobility, BGauss Auto and Greaves Electric Mobility recorded strong annual growth. Ather Energy also maintained positive momentum, while Ola Electric continued to face a year-on-year decline. These figures highlight the changing competition in India's two-wheeler market, particularly in the electric scooter segment.

Before you go, don’t forget to check out the 5 Best Electric Bikes Under Rs. 1.5 Lakh to Buy This Dhanteras