TVS Unveils New TVC for NTORQ 150 Scooter

TVS Motor Company has launched a new television commercial for the TVS NTORQ 150 in India. The campaign introduces the scooter as a performance focused option for young riders. Moreover, the TVC highlights speed, riding control, and sporty design elements. The brand positions the NTORQ 150 as a 150cc hyper sport scooter for daily city use. Therefore, the campaign mainly targets riders who seek excitement along with everyday usability.

New TVC Highlights Performance & Hyper Riding Experience

The newly released TVC focuses on showcasing the design & performance character of the TVS NTORQ 150. Moreover, the film visually connects racetrack intensity with regular street riding conditions. TVS Motor Company states that the commercial follows a “Hyper Mindset” approach. Hence, the brand aims to show how every ride can feel energetic and competitive.

Official Statement from TVS Motor Company

Aniruddha Haldar, Senior Vice President - Head Commuter & EV Business and Head Corporate Brand & Media at TVS Motor Company, said,

"TVS NTORQ has grown into an iconic brand for the youth, built on performance, attitude & a deep emotional connect with a new generation of riders. Our scooters have dominated racetracks for years, a racing legacy that gave birth to the TVS NTORQ 125. With the all-new TVS NTORQ 150, this pedigree is taken several notches higher. The new TVC captures this 'Hyper' philosophy, where cutting edge engineering, racing DNA and an always on competitive spirit come together to make every ride feel like a personal race."

TVS NTORQ 150 Showcases Speed & Safety Technology

The TVS NTORQ 150 accelerates from 0 to 60 km/h in 6.3 seconds, as claimed by the company. In addition, the scooter features race and street riding modes for different riding styles. It also comes equipped with traction control and ABS. Therefore, TVS positions the NTORQ 150 as the fastest 150cc scooter in India with advanced safety systems.

NTORQ Brand Journey & Youth Connect

The TVS NTORQ brand was launched in 2018 and gained strong attention among young riders. Moreover, the brand introduced features like Bluetooth connectivity and higher power output. TVS states that NTORQ became a preferred choice for Gen Z riders within months. Hence, the NTORQ 150 continues the brand’s focus on performance and technology.

Creative Vision Behind the TVC

Ashwin Parthiban, Creative Consultant at Dentsu Creative, said,
"Our idea was to visually translate the emotion of riding the TVS NTORQ 150, the rush, the aggression and the sense of control, into a cinematic experience. The film blurs the line between the racetrack and the street, making every ride feel hyper, energetic and exhilarating. It's not just about showcasing features; it's about making the viewer feel the ride."

Before you go, check out the Next-Gen Suzuki Gixxer 150 and 250 to Launch Soon.