Bajaj Auto Plans a Busy Year With New Pulsars, Fresh ICE Brand, and Updated EV Line

Bajaj Auto is gearing up for a packed 12–18 months, and the company’s upcoming line-up shows how strongly it wants to expand across both ICE and EV segments. Speaking at the company’s Q2 FY26 analyst call, Executive Director Rakesh Sharma shared that the brand will introduce three new Pulsars, an all-new ICE motorcycle brand, a new Chetak EV, and a fresh sub-350cc range under the KTM and Triumph partnerships. In addition, Bajaj plans to push ahead with its electric three-wheelers and E-rickshaws.

Three New Pulsars and a New ICE Brand

The famous Pulsar range will receive three new models starting this December. Bajaj will follow this with refreshed sporty commuter and performance models in March and May 2026. Sharma said that strong buyer interest and GST-linked affordability “offer excellent opportunities to attract customers to our Pulsar portfolio,” which is being “further strengthened with new variants.”

In addition, Bajaj is preparing a completely new ICE motorcycle brand that will sit outside the Pulsar family. Sharma kept details under wraps but confirmed, “It will happen in the next fiscal, but earlier than later.” This new brand may target riders who want to upgrade from commuter motorcycles, and perhaps it will help Bajaj compete in segments where it currently has fewer offerings. However, the company has not hinted at engine sizes or pricing.

New Chetak EV and Sub-350cc KTM–Triumph Models

Bajaj also plans to grow its EV business in early 2026 with an all-new Chetak EV. The company aims to strengthen its leadership in the electric-scooter space, especially with a network that already includes 390 exclusive outlets and over 4,000 sales points. Recently, a new Chetak was seen testing on roads, and many believe this could be the upcoming model. In addition, the wider retail reach should help Bajaj scale faster as more buyers shift to electric two-wheelers.

Meanwhile, the new GST structure has encouraged Bajaj, KTM, and Triumph to build sub-350cc motorcycles. Bikes below 350cc attract only 18 percent GST, while those above face a steep 40 percent rate. Because of this gap, the companies want to develop fresh mid-capacity models that stay affordable but still deliver strong performance. Sharma said the development work is moving “at a feverish pace,” and he believes buyers “will be surprised by how fast we can swing that through.”

Overall, Bajaj’s upcoming launches show a clear strategy: refresh strong sellers like Pulsar, enter new ICE segments, and strengthen its EV and mid-size portfolios. In addition, the company hopes to use the new GST rules to boost demand across categories, giving buyers more options over the next year.
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