Bajaj Auto Files For 4 New Brand Names | New Bikes Incoming or Just A Marketing Strategy?

Bajaj Auto has made a notable shift towards an aggressive branding strategy. According to India’s Trademark website, the company has applied for trademark registrations of 4 names - Bomber, Zinger, Elixir, and Aura. While a few of these trademark applications date back to 2022, others have been submitted during this year. 

This flurry of trademark applications signals that Bajaj Auto has something huge hiding under its sleeves. However, it is also not confirmed that all these trademarks are exclusively for new motorcycle models. The names could go for other bike-related services, such as oils or other marketing techniques. 

Currently, the brand is directing a major attention toward marketing & promoting its KTM & Triumph lineup of bikes in the country. The Triumph Speed 400 & KTM 390 Duke have already garnered a very positive response from the customers. 

But this isn’t it, Bajaj is also gearing up to introduce the Scrambler 400X in India in a few weeks. This is a very strategic move by the brand that will enable them to enter the off-road motorcycle market. This move will also help the brand give tough competition to Royal Enfield. 

So, stay tuned with us for further updates, but till then, don’t forget to read about the just-launched Bajaj Pulsar N150 in India for Rs 1.18 lakhs. 
 

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