VIDA X TCS World 10K Run, Bengaluru: A Fusion of Mobility and Fitness

In an emerging collaboration, VIDA, the upcoming mobility brand under Hero MotoCorp, partnered with Procam International for the TCS World 10K Run in Bengaluru. This partnership aimed to promote a more healthy lifestyle, blending the ardour for strolling with the easy electricity ethos of VIDA V1 electric-powered two-wheelers.

Artistic Installations: Symbolizing Health and Sustainability

To underscore their shared values, VIDA added hanging artwork installations along the run's course. These installations symbolised the fusion of jogging and smooth mobility. Moreover, VIDA kicked off the occasion uniquely with a scooter convoy, the Parade presenting superb changemakers like LGBTQ activist Durga Gawde, Bhargsetu Sharma the Animal Rights Activist and environmental activist Malhar Kalambe driving VIDA V1 scooters.

Parallel of Running and Riding: Visual Representation

One of the installations, crafted via Wieden Kennedy India and artist Mechanimal (Rahul KP), depicted a visually stunning VIDA V1 scooter fitted with shoes instead of wheels. This artwork fantastically illustrated the parallel between going for walks and using, showcasing the seamless integration of these two worlds.

Honoring Marathon Legend Kelvin Kiptum: A Tribute

VIDA additionally honoured marathon icon Kelvin Kiptum with a mural crafted from 1197 components of the VIDA V1 scooter strategically located alongside the running path. Kiptum's incredible achievements, including preserving the sector report for the quickest marathon, have inspired tens of millions to live healthier lifestyles. This mural serves as a tribute to his legacy and impact as a real changemaker.

Artistic Vision Realized

Both installations were conceptualised with the aid of Wieden Kennedy India and brought to life through talented artists. The Kelvin Kiptum mural was skillfully crafted by artist Ananth Nanvare and his crew, adding depth and meaning to the event.

In essence, VIDA's collaboration with Procam International for the TCS World 10K Run in Bengaluru now not only effectively promoted health and sustainability but additionally celebrated the spirit of change and ideas embodied by way of figures like Kelvin Kiptum. Through art and innovation, VIDA continues to drive towards a future where mobility and wellness intersect

agreeably.

ABOUT HERO VIDA

Hero VIDA is a brand by Hero MotoCorp that makes electric scooters. VIDA scooters are for people who want to ride clean, care about health, and care about the environment. Hero VIDA wants to make riding easy and fun. Their scooters are stylish and eco-friendly.

Additionally, with VIDA, you can travel smoothly without polluting. It's good for you and the planet. Hero VIDA is all about making mobility better for everyone. Committed to redefining city mobility, VIDA offers the VIDA V1 electric scooter, combining a modern mechanism with an eco-aware design. With a focus on smooth power solutions, Hero VIDA aims to revolutionise commuting while minimising environmental impact. Through strategic partnerships and willpower to purchaser delight, Hero VIDA strives to pave the way for a greener, more accessible future of transportation.

Before you go, don’t forget to have a look at Hero Xoom 125R and Xoom 160 Set to Hit the Market Soon!

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