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Revolt Motors has announced Indian cricketer Hardik Pandya as its brand ambassador this week. This is to enhance their market presence among young motorcycle buyers who require performance. Moreover, it is also for Revolt's planned move to endorse their range of electric motorcycles such as Revolt RV 400 and Revolt RV1.
The brand believes youth icons help shape buying interest across digital and city level markets, especially for modern electric models. Hence, this move aligns with Revolt Motors’ long term growth and awareness strategy around its expanding electric motorcycle portfolio. In addition, the association highlights the rising appeal of electric mobility among Indian riders looking for smart, connected, & efficient two wheelers.
Sharing his thoughts on the collaboration, Hardik Pandya said, “I’ve always believed in supporting ideas that challenge the norm. Electric is the future, and Revolt is building it with confidence.”
Anjali Rattan, Chairperson of Rattan India Enterprises Private Ltd., said, “Hardik’s personality, journey, and influence resonate deeply with our brand values, and we are excited to have him on board as we accelerate our growth and expand our presence across the country.”
Revolt has said that Hardik Pandya is expected to help the company expand brand awareness among the youth demographic in India. The company has said that the kind of image Hardik Pandya portrays is associated with people who exude energy, confidence, & cutting edge mobility solutions.
Therefore, Pandya will appear in upcoming digital, social, and ground level marketing campaigns for Revolt. In addition, he will also assist in brand activities aimed at increasing awareness of electric motorcycles in the country. The firm further asserted that Revolt and Pandya represent a new generation of people who are fueled by change and innovation.
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