Suzuki Motorcycle India Brings Matsuri Spirit to Ludhiana With ‘Road to Matsuri’

Ludhiana, 14 September 2026: Suzuki Motorcycle India Pvt. Ltd. (SMIPL) brought the spirit of its Matsuri festival to Ludhiana with its ‘Road to Matsuri’ event. The one-day event took place at Paragon Waterfront and welcomed more than 500 Suzuki customers, two-wheeler enthusiasts, and fans.

The event combined riding, entertainment, and community activities in one place. In addition, visitors got a chance to experience Suzuki two-wheelers and take part in several activities. The event aimed to bring the feel of Suzuki Matsuri, the company’s main motorcycling festival, closer to riders in different parts of India.

Suzuki Road to Matsuri Connects With Riders

The ‘Road to Matsuri’ initiative focuses on bringing Suzuki customers and motorcycle enthusiasts together. The Ludhiana event gave visitors an opportunity to explore Suzuki’s two-wheelers while spending time with other people who share the same interest in riding.

Commenting on the event, Mr. Deepak Mutreja, Vice President, Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd., said: “Matsuri celebrates the passion, energy and sense of community that bring people together through a shared enthusiasm for two-wheelers and riding. With ‘Road to Matsuri’, we are bringing this spirit closer to our customers and enthusiasts across India. We are delighted with the encouraging participation in Ludhiana and look forward to seeing more people ride, discover and celebrate with Suzuki as we take the event to more cities.”

Test Rides and Suzuki Two-Wheeler Display

One of the key attractions at the event was the specially arranged test rides. Visitors could ride the Suzuki Burgman Street, Access, and V-Strom and get a closer look at their riding experience.

Moreover, Suzuki displayed its two-wheeler range at the venue. This allowed visitors to explore different Suzuki bikes and scooter models and understand more about the products. Customers could also book their preferred Suzuki two-wheeler at the event and avail special offers.

Music and Fun Add to the Celebrations

However, the event was not only about motorcycles. Suzuki also arranged several activities to keep visitors engaged throughout the day. Participants could try their hand at graffiti art and tattoo art, adding a creative touch to the celebrations.

In addition, a lucky draw gave visitors another reason to join the activities. The event reached another highlight with a live performance by Sufi Queen Sultana Nooran. Her energetic performance entertained the audience and added to the festive atmosphere.

Overall, the Ludhiana edition of ‘Road to Matsuri’ brought together motorcycles, music, art and Suzuki fans at one destination. The company also plans to take this experience to more cities across India.

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