Ather Energy is one of India’s leading electric scooter makers. The company has reached a big milestone by crossing 500 operational showrooms across the country. This marks an important step in the company’s growth journey.
Just a few years ago, Ather’s presence was mostly limited to big cities like Bengaluru, Delhi, and Mumbai. However, things have changed quickly. The brand is now spreading across tier-2 and tier-3 towns, which makes its scooters more accessible to customers in smaller markets.
Between June and August 2025 alone, Ather opened 101 new showrooms, which is a record pace for the company. Interestingly, more than 58 of these were set up in Central and North India, areas where Ather had relatively fewer outlets earlier. At the same time, expansion has continued in South India, a region where the company already enjoys strong leadership in the EV market.
The expansion in outlets has been driven by rising consumer demand. Month after month, Ather has reported higher sales, reflecting the increasing acceptance of EVs across the country. Importantly, the company’s national market share grew to 14.3% in Q1 FY26, which is almost double the 7.6% it held in Q1 FY25. This growth highlights how Ather is steadily gaining ground against both established automakers and new-age EV start-ups.
Ather’s journey shows how careful planning and a step-by-step approach can pay off. Rather than rushing, the company has focused on creating reliable products and building a trustworthy service network. As a result, it has emerged as one of the few Indian start-ups that has managed to survive and thrive in the competitive EV space.
Now, Ather has set itself a target of crossing 700 showrooms by the end of FY26. If it maintains its current pace, this goal seems well within reach. In addition, its entry into smaller cities ensures that more people will have the option to switch to electric mobility.
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