Classic Legends Plans Four Launches in FY27 and Expand Network for Growth

Classic Legends is preparing a strong growth plan for FY27 with new product launches & wider reach. The Mahindra backed company turned profitable in FY26 and is now focusing on expansion. It aims to strengthen its presence in the mid capacity motorcycle segment. Therefore, the company plans four new models, capacity upgrades, & a larger dealer network to support rising demand across markets.

Four New Models Planned to Drive Growth

Classic Legends will introduce four new motorcycles in FY27 to continue its recent growth trend. The company has followed a steady launch strategy, releasing new products every few months. 

Anupam Thareja, Co-founder of Classic Legends, said “Growth for us will be led by product interventions and network expansion. We have been launching a product every three months. The last three were Yezdis. We are going to launch four more models this year.” 

Moreover, the new launches will help the brand expand its reach in the mid capacity segment. The company believes demand remains steady, especially after strong festival sales last year. However, it continues to monitor external risks such as rising costs and global uncertainties.

Sales Growth and Market Performance in FY26

Classic Legends recorded a sharp rise in sales during FY26, supported by new launches and better demand. The company improved its position in the overall two wheeler market during the year. In addition, growth remained stronger than the mid-capacity segment average.

According to FADA data, the company sold 45,409 units in FY26 compared to 32,482 units in FY25. Therefore, its market share increased to 0.21 percent from 0.17 percent. Moreover, the overall two-wheeler market also grew strongly, reaching 2.14 crore units in FY26.

Profitability and Future Growth Outlook

Classic Legends achieved profitability in FY26 after improving volumes and managing costs more effectively. The company also reported a strong performance in the March quarter. Hence, it expects margins to improve further as production increases in the coming years.

Anupam Thareja, Co-founder of Classic Legends, said, “Non-discretionary spending is actually down, and discretionary spending is going up. So as of now, no problem. I still think there are legs based on the fact that this category is getting so much interest in terms of products.”

Jaypradeep Vasudevan, Head of Business Operations at Classic Legends, said, “With all the initiatives we have taken, we are very confident that the next phase of growth journey will continue this year also.” 

Thareja confirmed that the company has moved beyond a temporary recovery phase. Moreover, the business is now on a stable growth path supported by better demand and product acceptance. In addition, recently launched scrambler models are expected to attract new buyers in emerging segments.

Capacity Expansion Plans Under Review

The company is preparing to expand production capacity as demand continues to improve. It expects annual output to cross 1,00,000 units in FY27. Therefore, its current plant in Pithampur may reach peak capacity by the end of the financial year.

However, Classic Legends is still deciding between expanding the existing facility or building a new plant. The final decision will depend on vendor locations and long term growth plans. Moreover, this move marks a shift from earlier challenges related to scaling production.

Dealer Network Expansion and Customer Focus

Classic Legends is also working to expand its dealer network across the country. The company aims to reach 500 outlets before the festive season. In addition, it plans to grow to over 700 touchpoints by FY28.

The expansion will improve product access and service quality in key markets. Moreover, the company is upgrading existing dealerships to improve customer experience. It is focusing on three areas, including people, processes, and digital tools.

A National Training Centre has been set up at the Indore plant to train dealership staff. In addition, AI-based tools are being used to monitor dealer performance and improve service quality. Therefore, the company aims to create a consistent ownership experience across locations.

Focus on Riding Community and Engagement

Classic Legends is also strengthening its focus on building a strong riding community. This step is important in the premium motorcycle segment, where customer engagement plays a major role. Moreover, the company plans a three level strategy to increase rider participation.

This includes dealership-led rides, large central events, and partnerships with local riding groups. Therefore, it aims to improve customer connection beyond just product sales. In addition, these efforts will support long term brand loyalty.

Cost Pressures and Pricing Strategy

The West Asia crisis has increased pressure on commodity prices and supply chains. Key materials such as aluminium and precious metals have seen high price fluctuations. Therefore, input costs have increased for the company.

Thareja said Classic Legends does not have a hedge against rising commodity costs. Moreover, vendor related challenges such as labour availability are also affecting operations. The company depends on outsourced production for nearly 80 percent of its output.

However, pricing decisions remain balanced and depend on market conditions and competition. The company has already implemented some price increases. In addition, it will continue to evaluate further changes carefully. The new scrambler motorcycles reflect this approach, offering higher specifications at competitive pricing. Therefore, Classic Legends aims to expand the segment rather than focus only on cost recovery.

Before you go, check out the TVS Jupiter Crosses 9 Million Sales, 1.46M in FY2026.