TVS Expands Premium Focus With New Norton Dealer Network

Norton is entering a fresh chapter as TVS prepares a new dealer network for global markets. The British brand is ready to introduce the new Manx and Atlas models in India and abroad next year. Therefore, TVS aims to provide Norton’s classic appeal with its own premium growth plans. Moreover, this move gives both companies a stronger space in the fast-growing premium bike segment. Hence, the strategy highlights how TVS plans to expand its global reach through a combined showroom plan.

Norton Network vs TVS Premium Push

TVS will set up over 200 Norton showrooms across key markets like the USA, the UK and Europe. However, a strong share of these new outlets will also be placed in India, which shows TVS’ growing focus on premium buyers. In comparison, the company will also allow select TVS models like the Apache RTX 300 and future platform bikes to share space with Norton motorcycles. Therefore, the approach builds a mixed premium environment that allows both brands to attract buyers looking for advanced machines.

Here’s how the two strategies differ:

• Norton will get exclusive showrooms in major metro regions, while many outlets will feature both brands.
• The TVS Apache RTX 300 and other future premium bikes will join Norton models in several locations.
• Norton dealerships will begin operations in early 2026, while TVS models will appear inside the same timeline.
• The shared format helps TVS strengthen its premium identity by placing its top models beside Norton bikes.

Growth Plans and Global Position

Norton already has four models based on two engines, a 585cc twin and a 1,200cc V4. Moreover, a new 450cc single-cylinder engine is also under development for a late 2026 launch. Therefore, the brand plans to target more riders with a wider range of options. In addition, the smaller Norton bikes will be fully made in India, while the V4 motorcycles will be assembled in the UK through the India-UK trade deal. Hence, this mix helps Norton balance production cost and global supply needs.

How the Expansion Helps Both Brands

The new plan gives TVS a premium platform, while Norton gains wider reach through TVS’ dealer strength. Moreover, the shared showroom approach lets both companies enter global markets with more confidence. Hence, the 2026 launch phase is expected to mark a major shift for both brands as they prepare for larger customer attention and a broader product lineup.
Before you go, check out the Bajaj Auto Plans Big Entry into the Electric Motorcycle Segment.