Oben Electric Aims for 100 Stores, 10,000 Sales by 2025

Bengaluru-based electric motorcycle startup Oben Electric is aiming for major growth in the coming months. The company plans to expand its retail network across India and reach 100 outlets by the end of calendar year 2025.

With this move, the company also targets achieving 10,000-unit sales within the same year. The expansion highlights Oben’s strategy to move beyond its southern India base and strengthen its presence in North, West, Central, and East regions.

Expansion Across India

Oben Electric has been on an expansion spree with new outlets opening in different states. Recently, the company marked its 50th retail outlet milestone with a store launch in Vishakhapatnam, Andhra Pradesh, on August 20.

Moreover, the startup has already shared its plans to scale up its North India presence with 20 outlets by the end of FY26. It now aims to reach 75 outlets by September 2025 and achieve 100 by year-end.

Growing EV Two-Wheeler Market

The expansion comes at a time when the electric two-wheeler industry in India is growing steadily. According to industry analysis, electric two-wheeler sales crossed 700,000 units between January and July 2025, recording 12% year-on-year growth.

Additionally, April to July 2025 saw sales of over 402,000 units, showing a strong 22% rise compared to the same period in 2024. While Ola Electric, TVS Motor, and Bajaj Auto dominate the scooter segment, Revolt Motors remains the only electric motorcycle brand in the top 10 with 3,101 units sold.

Focus on Mass-Commuter Segment

Oben Electric is positioning itself in the mass-commuter motorcycle category with its three models – Oben Rorr, Rorr EZ, and the newly launched Rorr EZ Sigma. These products are designed for value-conscious riders who want both performance and stylish design.

Additionally, the company has announced a new platform, O100, which will introduce a 100cc-equivalent electric motorcycle in 2026. This move aims to capture demand in the sub-Rs 100,000 category, which holds huge potential in India.

Technology and Vertical Integration

Besides its retail push, Oben is also betting on technology and vertical integration to stand apart in the industry. All its products come with LFP batteries, which the company believes are safer and more suitable for Indian conditions.

Furthermore, Oben focuses on reducing external supply chain dependency by working on in-house development of key components. It has a 100,000-unit annual capacity plant and a 60-member R&D team in Bengaluru.

Future Roadmap

Oben Electric recently raised US$12 million in Series A funding in June 2025 and is preparing for another funding round soon. Additionally, it is working on software innovation and new product iterations to strengthen its portfolio.

The company hopes to use these steps to reach profitability by 2027. Hence, with retail expansion, new products, and technology-driven growth, Oben is positioning itself as a strong player in India’s electric motorcycle segment.

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