Before MBP Launches in India at Auto Expo 2023 - Here's All You Need to Know About the Brand

MBP, a Chinese-owned two-wheeler manufacturer, is all set to enter the Indian 2-wheeler industry with its T1002V ADV adventure tourer bike at Auto Expo 2023. With the launch coming near, we are here to tell you all about the company and its future plans in the country. 

Moto Bologna Passione, also known as MBP, was established in 2022 by Keeway and is headquartered in Bologna, Italy, as the name indicates. While the brand is Chinese-owned, as is Keeway, its items showcase sophisticated Italian flair wrapped in a shade of red. 

All MBP bikes are designed in Keeway's R&D facility in Barcelona; thus, even if the firm has its operational headquarters in China, the two-wheelers bearing the MBP label have an Italian aesthetic. At EICMA 2022, the firm recently displayed what it has to offer the European market.

The MBP portfolio includes high-end models like the 1,000cc ADV T1002V, the 300cc stunning SC300 maxi-scooter, the F125 tiny streetfighter, and the C1002V authentic sporty cruiser.

AARI is prepared to establish MBP as a luxury brand in India and import the M502N naked bike. After Benelli, Keeway, Zontes, Moto Morini, and QJ Motor are introduced in India, AARI will have a total of six brands there.