TVS Starts New Digital Campaign for Feature-Rich Orbiter EV Scooter

TVS Motor Company has launched a fresh marketing campaign for the new TVS Orbiter in India. The company aims to attract young urban riders and daily commuters through this campaign.

The campaign focuses on modern riders balancing work, fitness, studies, and social life together. In addition, TVS wants to position the Orbiter as a practical everyday electric scooter.

The campaign carries the tagline “Always On The Move With You”. This idea highlights the fast-moving lifestyle of today’s urban generation.

Speaking about the scooter, Saurabh Kapoor, VP - Marketing, EV Business, TVS Motor Company, said, “TVS Orbiter has been designed keeping these consumers at the centre, offering practicality, comfort, design, and smart technology in one compelling package.”

The company will release the campaign mainly across digital and social media platforms. Moreover, creative agency Kinnect developed the complete campaign concept.

TVS Orbiter Focuses on Comfort & Everyday Convenience

The TVS Orbiter comes with several practical features for city riders. Perhaps, the biggest highlight remains its claimed IDC riding range of 158km. This range may help riders reduce frequent charging worries during daily commutes. In addition, the TVS electric scooter offers a large 34-litre under-seat storage compartment.

The spacious boot can easily accommodate two helmets and daily essentials together. Furthermore, the scooter gets a long flat seat for improved comfort. TVS has also included a straight-line footboard for easier riding posture. Large alloy wheels further improve balance and ride stability on city roads.

Unlike many basic electric scooters, the Orbiter focuses strongly on rider convenience. Therefore, TVS has added cruise control, hill hold, and reverse parking assist features. These systems can help riders during traffic conditions and tight parking situations.

Smart Safety Features Strengthen Everyday Usability

TVS has equipped the Orbiter with multiple connected safety technologies as well. The scooter gets geo-fencing, time-fencing, crash alerts, and fall alert systems. In addition, anti-theft functions improve security for daily riders. These connected features may especially attract younger buyers looking for smart mobility solutions.

The campaign film showcases young riders managing packed schedules and personal goals. However, the scooter consistently appears as a dependable companion throughout their routines.

TVS also added a nostalgic Bollywood touch to the campaign. The film uses the famous song “Idhar Chala Main Udhar Chala” creatively in the background. Perhaps, this musical choice connects well with the energetic and spontaneous lifestyle shown in the campaign.  

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