TVS-BMW Partnership Embarks On A New Milestone of 10 Years With Over 1.4 Lakh Sales

TVS Motor Company & BMW Motorrad have worked together for 10 years to make motorcycles. This partnership has been successful, with both companies growing & achieving a lot. They've been working on making great products & using the best technology. Their partnership has truly changed how motorcycles are manufactured & sold worldwide.

TVS-BMW Partnership: A Progressful Decade

The partnership between TVS & BMW started in April 2013. They wanted to make motorcycles that were smaller than 500cc & sell them all around the world. In the last 10 years, they've made 4 powerful motorcycles together. These motorcycles are all based on a 310cc platform. Some of them are called - 

• BMW G 310 R, 
• BMW 310 GS, 
• BMW G310 RR, &
• TVS Apache RR 310(the best motorcycle TVS makes)

 They're also planning to make another motorcycle called the Apache 310R, a street version of the RR310 based on BMW's G310R.

These motorcycles have been successful & have been loved by more than 140,000 customers in important markets like the EU, USA, Latin America, Japan, China, & India. The combination of German engineering & Indian creativity has led to famous brands known for their good performance, quality, & new ideas.

Because of the success they had in the first 10 years, the partnership grew even more in December 2021. TVS Motor & BMW Motorrad decided to work together on making new types of motorcycles & advanced technologies, including electric motorcycles. 

TVS Motor Company also took on the job of designing & making future BMW Motorrad products. They're also making sure these products are really good quality, the supply chain works well, & everything is made efficiently.

A Testimony from the Leaders

Commenting on this significant milestone, Mr KN Radhakrishnan, Director & CEO of TVS Motor Company, said: “We are delighted to be celebrating this historic milestone in our partnership journey with BMW Motorrad. TVS Motors' decade-long relationship with BMW Motorrad is a testament to our shared values of innovation, quality, customer delight, engineering prowess, & focus on delivering globally aspirational products.”

Dr Markus Schramm, Head of BMW Motorrad, further added, “This 10th anniversary is an impressive proof of the success & strength of the collaboration between BMW Motorrad & TVS Motor Company. What began 10 years ago has developed into an extraordinary success story.”

Towards a Sustainable Future

In the future, the partnership plans to use its strengths to create motorcycles that are perfect for cities all around the world & for the next generation of people who will ride them. They're also working on sustainable motorcycles, like the BMW CE 02, which is fully electric. This shows how both companies care about making motorcycles Better for the environment.

TVS Motors factory in Hosur has been really important for the partnership. It has helped make about 10% of all the motorcycles that BMW Motorrad sells worldwide. Currently, the BMW G 310 R, BMW 310 GS, & BMW G310 RR are available in more than 100 countries. These motorcycles are like representatives of this great partnership. They all use the same 313cc engine.

Want to know more about the upcoming TVS Apache RR 310 launching on September 06?

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