Triumph to Introduce New 350cc Motorcycle Range in India as Tax Rules Shift Strategy

Triumph Motorcycles is preparing to launch a new lineup of 350cc motorcycles in India, with the rollout expected in April. Rajiv Bajaj shared this update in a recent statement. He explained that the decision helps the brand deal with new tax rules for bikes above 350cc.

New Engine Platform Designed to Fit Lower Tax Bracket

The upcoming Triumph 350 range will use a revised version of the existing single-cylinder engine currently seen in the Speed 400 and Scrambler 400. However, the displacement will be reduced to around 350cc. This change will likely come from a smaller bore while keeping the same stroke length. Because of this approach, the engine architecture can remain familiar, yet it will fall into a lower taxation band.

In addition, the engine tuning is expected to shift toward stronger low- and mid-range torque. This should make the motorcycles easier to ride in daily traffic and urban conditions. Perhaps this tuning will also help maintain the brand’s performance image despite the reduced capacity.

Pricing Strategy Likely to Become More Competitive

One of the key reasons behind the new 350cc platform is the revised GST structure in India. Motorcycles above 350cc now attract a higher tax slab of around 40 percent. This makes pricing more challenging for manufacturers operating in the entry-premium segment.

By introducing sub-350cc models, Triumph and its Indian partner Bajaj Auto aim to keep prices competitive and protect sales volumes. The shift may allow Triumph to position its motorcycles closer to the price range of established mid-capacity bikes while still offering premium branding and features.

Future of the Existing 400cc Models Still Unclear

The 350cc bikes will likely become the key target market in India, but the existing 400cc models can also stay in the market. They might still be manufactured in India to be exported to the markets in which the tax structure is different. But to the domestic customer, gradually, the new 350 range can be seen replacing them.

Models on both the Speed and Scrambler families are expected to be transferred to the 350cc platform of the motorcycles. These bikes will probably be styling, chassis and overall design philosophy.

Before you go, don’t forget to check out the top five 400cc performance bikes in India.