BMW Motorrad India Expects Double-Digit Growth In Sales Next Year

BMW Motorrad is a 2-wheeler division of the German luxury car manufacturer. The premium auto giant expects sales growth of its BMW motorcycles India in double digits in the coming year while remaining bullish on the long-term growth prospects in India. Boasting the widest and most premium range of bikes in India, this moto giant company expects to surpass the 7,000 unit sales mark in the coming year. 

The company revealed BMW bike sales volume till November, having already crossed the 6,000 units sale mark. Achieving growth of around 40% as compared to the same period the previous year. As a result, BMW India has entered the top 10 markets for the brand globally for the first time.

Selling over 5,191 units in the country last year, BMW Motorrad Head of Region Asia, China, Pacific & Africa Markus Mueller-Zambre was asked by the PTI if the company would be able to touch the double-digit volume growth in 2023, to which he responded with "I am absolutely certain of that". And to continue with sustainable growth in the Indian market and beyond, the company has realigned its strategies to reflect on the measures it needs to take to keep the momentum growing in the country, he further added. 

"We would like to deliver authentic brand promises to our customers in a holistic way, and we might see double-digit growth next year like we saw this year," Mueller-Zambre said. He added that the Indian market continues to shine and is now in the top ten markets for BMW Motorrad globally. "

"A lot of markets in my region, which is the Asia Pacific region, are not growing because of various issues. The Indian market is quite stable. It is looking very promising to record solid growth this year and this is something where we would like to participate," Mueller-Zambre said.

Further elaborating, Mueller-Zambre added that India is now the second largest market in the Asia Pacific region for the company." Globally it is in the top ten. This year India has made it for the first time to the top ten markets. So it reflects how important the country is from a BMW perspective," he said.

After BMW sales India reached 200 units in 2016, Mueller-Zambre remarked that BMW Motorrad India is almost at the 7,000 unit sales threshold annually." We are pushing the business to a level where we think anything is possible now. The Indian market has completely surprised us," he added.

On new product launches, he said: "We are planning a few areas with electric vehicles… we plan to explore the market." But he kept quiet about the model's specifics and its expected release date.

A long-term strategic cooperation between TVS Motor Company and BMW Motorrad was signed in April 2013 to produce sub-500cc motorcycles for international markets.

Three vehicles using the 310cc bikes platform are the outcome of this partnership: the BMW G 310 R, BMW G 310 GS, BMW G 310 RR, and TVS Motor Company's TVS Apache RR310. Additionally, BMW Motorrad offers fully assembled versions like the S 1000 RR in the Indian market.